Increase Your Web Traffic in a Weekend

by William Robert Stanek, William T. Stanek
****

Using the tasks explored in this book, readers will be able to attract a following to their Web site; gain an audience for their ideas; and promote their Web site to the world.

You don't have to be a technical expert to use the techniques described in this book. This extremely useful guide gives you the practical know-how and resources you need to achieve results simply and easily, in a minimum time.

Advertising on The Web

by Jim Sterne
*****

An easy-to-read business book for marketers, advertising reps, and Web reps, "What Makes People Click: Advertising on the Web" describes what the future holds for Web advertising. Readers will learn how to develop a Web advertising strategy, find Web sites where they can advertise their products, and negotiate and sell ad space.

Getting Hits : The Definitive Guide to Promoting Your Web Site

by Don Sellers
***

This guide caters to professionals who already have a Web site but don't know how to use it to successfully promote their product or company. The book begins with an overview of what resources you can use to build up the number of hits, or visits, to your Web site. Author Don Sellers first covers search engines and how they work, providing tips on how to get your site in the higher rankings on search-engine lists and how to get listed with the top search engines, such as Yahoo!, AltaVista, and Excite. He then moves on to discuss links, showing how setting up hundreds of links can increase traffic to your site but noting that a few high-quality links can also make vast improvements in the number of hits.

The Internet Marketing Plan : A Practical Handbook for Creating, Implementing and Assessing Your Online Presence

by Kim M. Bayne
*****

Kim Bayne's The Internet Marketing Plan provides a marketing plan geared toward Web commerce and covers the middle ground between marketing and Web technology. Marketers who are seeking the basics on Web site design or HTML-savvy technicians who are looking for marketing basics can use this book as an outline for their business plans

The three best parts of the book are:
1.) COMPARISON CHARTS
2.) WORKSHEETS, CHECKLISTS AND TEMPLATES
3.) BROWSER BOOKMARK FILE

Accompanying disk included.

Advertising on the Internet

by Robbin Lee Zeff, Brad Aronson, Robin Zeff, Bradley Aronson
****

The authors begin with a quick look at the present state of online advertising in Chapter 1.
In Chapter 2 they explore the valid reasons for using online advertising and how it can fit into a greater advertising strategy. Chapter 3 examines the various models of online advertising, explaining how they work and comparing the advantages and disadvantages of each.
In chapters 4 and 5, the authors survey the software and hardware tools and technologies available to online advertisers, ranging from means of delivering ads to methods for measuring results.
The various approaches for pricing ads is the subject of Chapter 6, while Chapter 7 looks at the nature of the Internet audience and how it's changing. The final two chapters consider the strategy involved in buying and selling Internet advertising. This hype-free book looks at Net advertising through pragmatic eyes. It could save anyone interested in buying, selling, or creating Internet-based ads from making a lot of costly mistakes.