Steps neccessary in writing dynamite ad copy
Steps neccessary
in writing dynamite ad copy
You should use the following four steps to ensure that all your
Ad copy is effective. The steps are as follows :
--->
A.I.D.A. <---
STEP
1:ATTENTION
Make sure you get your prospects attention
by writing a provocative statement or question, that will appeal to prospects
who are searching for business propositions, and will get their attention immediately.
STEP
2:INTEREST
Next you have to get them
interested in knowing more. Give them some kind of fact or benefit
to your product or service. Your prospects should begin to say:How
does it work ?
STEP
3:DESIRE
At this stage you have to
appeal to your prospects desire. Put emotionally charged statements
in your letter. Sell the sizzle not the steak. Make them really want
to achieve the benefits of your product or service. Your prospects
should begin to get excited when they read this part of your ad copy.
STEP
4:ACTION
Finally you need to create
an action statement. Close your Ad copy by asking for the sale. Include
a time deadline for a discount price or free gift. This always increases
orders or responses. When you follow these four techniques you will
be on your way to writing Dynamite Ad Copy!
Please send
me your contibutions to this subject.
The Downline
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